On Friday 24th October, the UK turned pink with hundreds of thousands of people brought together by their passion for pink and one united goal – to beat breast cancer. 

Every penny you raised moves us towards a future that’s free of breast cancer. We can’t thank you enough for joining forces to help find the cures for the most common form of cancer in the UK.

We now need everyone who took part in wear it pink to pay all the money raised into us as soon as possible – so we can start funding that life-saving research! Pay in today

With one in eight women being diagnosed with breast cancer in her lifetime, the fight isn’t over.

We have been overwhelmed by the number of photos sent in, we just LOVE seeing how everyone spent their wear it pink. Please continue to share your photos and stories with us on Facebook and  Twitter @BCCampaign using #wearitpink or email these to wearitpink@breastcancercampaign.org

Get involved


Weren’t able to get involved this year? Don’t worry! You can still show your support by texting PINK to 70660 to donate £3. View terms and conditions. Or make a donation online today and help make a difference

Bring on 2015!

If you love wear it pink as much as we do, you can now register your interest for wear it pink 2015! Just send us an email at wearitpink@breastcancercampaign.org with your name and contact details and we will be sure to get in contact with you before registrations open.

wear it pink anytime!

You can hold a wear it pink event anytime, anywhere! If you would like to hold your event between December and June, just email us at wearitpink@breastcancercampaign.org and we will send you all the materials you need to make your wear it pink PINKTASTIC!