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wear it pink
wear it pink

Wear pink. Raise money. Help fund life-changingbreast cancer researchand support.


What is wear it pink?

Find out more about Breast Cancer Now’s flagship fundraising event – wear it pink!

Find out more

Fundraising ideas

All the ideas you'll need to maximize your wear it pink fundraising!

Fundraising tips

Need extra materials?

Download posters, props and lots of fundraising materials that you can print at home!

Need extra materials?

Change the future

Breast cancer doesn’t stop for anything. This year, around 55,000 women and 370 men in the UK will hear the words ‘it’s breast cancer’ and around 11,500 women and 80 men will die from it.

You can help to create a future where all that changes.

We’ve never been more determined to reach our goal - by 2050, everyone diagnosed with breast cancer will live, and be supported to live well.

Every pound you raise could help us achieve our goal. We know that with your support, we’ll get there.

Sign up today


After seeing loved ones affected
by breast cancer, firefighter Dean
is taking part in wear it pink.

My father was diagnosed with stage two breast cancer, at the age of 60. Raising awareness and catching any cancer early is vital and many people are still unaware that breast cancer also affects men. Catch people’s attention and get those conversations going, make sure everyone knows why you’re doing it!"

Read Dean's story