Val dancing for wear it pink

You wore it pink and raised money.
Now you can make life-saving research happen.

You wore pink, raised money and can now make life-saving research happen.

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Join us for wear it pink

Every Breast Cancer Awareness Month, wear it pink brings together thousands of people on one day, all with the same aim – to wear pink, raise money and help make life-saving breast cancer research happen.

Breast Cancer Now’s wear it pink day is one of the UK’s biggest fundraising events, having raised over £33 million since launching in 2002, and this year wear it pink is going to be bigger than ever!

Let us know if you’re holding your event on a different day so that we can support you in the best way possible.

You can email us at or call us on 0333 20 70 300 to tell us the date of your event and any other information – we’re always here to help and would love to hear from you!

In April, Breast Cancer Now joined forces with Breast Cancer Care to create one charity. So this year, along with funding life-saving research, your fundraising will help us to care for and support people affected by breast cancer.

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Meet Val

Val is a long-term supporter of wear it pink.

"I have family members that have experienced breast cancer and some are still receiving treatment. I have been motivated to support Breast Cancer Now because I just feel in my heart that I can and must do something."

Read Val’s story, and the stories of our other inspirational supporters who’ve chosen to support this year’s campaign.

Supporter Stories