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wear it pink
wear it pink

Wear pink. Raise money. Help Make life-changingbreast cancer researchand care happen.

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What is wear it pink?

Find out more about Breast Cancer Now’s flagship fundraising event – wear it pink!

Find out more

Fundraising ideas

All the ideas you'll need to maximize your wear it pink fundraising!

Fundraising tips

Need extra materials?

Download posters, props and lots of fundraising materials that you can print at home!

Need extra materials?

Change the future

Breast cancer hasn’t stopped for this pandemic, and we need your help to be there for anyone affected by breast cancer.

Over the past year people have been diagnosed with the disease at a time when everything from treatment to screenings have been disrupted. The support our events provide and the hope our research generates has never been more important.

Now more than ever, on 22 October we need you to wear pink, raise money and help make life-changing breast cancer research and care happen.

Sign up now


After being diagnosed with
secondary breast cancer,
Jennifer took part in wear it pink.

Raising awareness and money is vital for people like me; to be able to access new treatments and trials through the incredible research that they’re able to achieve. So, wear it pink. Have fun, and find another reason to laugh."

Read Jennifer's story