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wear it pink
wear it pink

About wear it pink

Breast Cancer Now’s wear it pink day is one of the biggest fundraising events in the UK. Taking place during Breast Cancer Awareness Month, thousands of amazing people wear it pink in their communities, schools or work places for the UK’s largest breast cancer charity, Breast Cancer Now.

Together, we’ve been wearing it pink for over 20 years. You’ve dressed up, baked, quizzed and pulled off all kinds of incredible sponsored challenges. You’ve had a whole lot of fun and raised over £37 million in the process.

People affected by breast cancer need us – and they need you too. That’s why today, we’re asking you to wear pink, raise money and help make life-changing research and support happen.

In the last few years, our researchers missed over 230,000 hours in their labs. That’s 230,000 hours where they couldn’t experiment, study breast cancer, and make breakthroughs. Despite these setbacks, we’ve never been more determined to reach our goal - by 2050, everyone diagnosed with breast cancer will live, and be supported to live well.

We know that with your support, we’ll get there.

How can I get involved in wear it pink?

Be a part of an incredible community and wear it pink. Register to hold your own event and let us know what date works for you.

If you'd like to join us for next year let us know and we'll be in touch when registration opens.

If you took part in a wear it pink 2022 event, you can pay in your fundraising here.

Meet our supporters

Every year we're joined by an incredible range of people who wear pink.

Read supporter stories

£37.5 million

raised to date