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wear it pink
wear it pink

About wear it pink

Breast Cancer Now’s wear it pink day is one of the biggest fundraising events in the UK. Taking place during Breast Cancer Awareness Month in October, thousands of amazing people wear it pink in their communities, schools or work places for the UK's largest breast cancer charity, Breast Cancer Now.

Right now, we don’t know what the world will look like in October. What we’ll be able to do. Who we’ll be able to go and see. But we know that breast cancer doesn’t stop for anything.

Our nurses, scientists, and the hundreds of thousands of families affected by breast cancer, urgently need your support. Now more than ever.

So, if there was ever a time to wear it pink. Wear it on Friday 23 October.

How can I get involved in wear it pink 2020?

Sign-up todayfor your free fundraising pack, and help to make life-saving research and life-changing care happen.

Meet some of our supporters

Every year we're joined by an incredible range of people who wear pink.


"It's so important that people wear pink on October 23rd, as it shows that we stand in solidarity. It shows a community of people who want to help".

Read Atima's story

£35 million

raised to date

Thank you for supporting breast cancer
research and care

See some of our fantastic supporters from last year