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wear it pink
wear it pink

About wear it pink

Breast Cancer Now’s wear it pink day is one of the biggest fundraising events in the UK. Taking place during Breast Cancer Awareness Month, thousands of amazing people wear it pink in their communities, schools or work places for the UK’s largest breast cancer charity, Breast Cancer Now

Right now, we don’t know what the world will look like in October. What we’ll be able to do. Who we’ll be able to go and see. But we know that breast cancer doesn’t stop for anything.

Our nurses, scientists, and the hundreds of thousands of families affected by breast cancer, urgently need your support. Now more than ever.

So if there was ever a time to wear it pink, that time is now.

How can I get involved in wear it pink?

We’re busy planning for wear it pink 2021, but if you know you’d like to join us next year, let us know.

If you’d like to pay in your fundraising from your wear it pink 2020 event, you can pay in your fundraising online.

Meet some of our supporters

Every year we're joined by an incredible range of people who wear pink.


"It's so important that people wear it pink, as it shows that we stand in solidarity. It shows a community of people who want to help".

Read Atima's story

£35 million

raised to date