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wear it pink
wear it pink

About wear it pink

Breast Cancer Now’s wear it pink day is one of the biggest fundraising events in the UK. Taking place during Breast Cancer Awareness Month, thousands of amazing people wear it pink in their communities, schools or work places for the UK’s largest breast cancer charity, Breast Cancer Now.

2021 is the 20th year that we’ll all be wearing it pink, with over £36 million raised since 2002. Together, we can go even further and raise even more money for the people affected by this disease.

Since March 2020, the doors to hundreds of our community support events have had to close and our researchers were kept out of their labs for 100 days or more.

That’s why we’ve only become more determined to make sure we’re there to support people when they need us. And more determined to make the breakthroughs in research that will continue to drive forward progress.

People affected by breast cancer need us – and they need you too. That’s why today, we’re asking you to wear pink, raise money and help make life-changing research and care happen.

How can I get involved in wear it pink?

Register to hold your own wear it pink event, and let us know what date works for you.

If you’d like to join us next year, let us know and we’ll be in touch when registrations open.

If you’d like to pay in your fundraising from your wear it pink 2021 event, you can do that here.

Pay in your fundraising

If you’re not sure about what to do for wear it pink, don’t worry. We’ve got lots of handy tips on how to wear pink, raise money and help anyone affected by breast cancer. Just click below for some ideas.

Inspire me

Meet our supporters

Every year we're joined by an incredible range of people who wear pink.

Read supporter stories

£36 million

raised to date