Frequently asked questions
What is wear it pink day?
Wear it pink day is Breast Cancer Now’s flagship fundraising event. We ask people across the UK to hold a pink dress down or dress up day at work, at school or in your community. Everyone wears something pink and makes a donation to Breast Cancer Now.
Some people also hold a cake sale, organise a raffle, arrange a pink fancy dress competition or anything else that will help raise more money for breast cancer research. Whatever you do, do it in pink and do it for a price!
You can find new ideas and downloadable materials on our website to help you raise even more money – so keep popping back to see what’s new!
When is wear it pink day 2021?
Wear it pink 2021 is going to be on 22 October and we’d love for you to join us!
Don’t worry if this date doesn’t work for you, you can hold your event on whatever day suits you.
Just get in touch at firstname.lastname@example.org to let us know, so we can support you in any way we can.
You can sign up for your fundraising pack or call us on 0333 20 70 200 to register over the phone. We always love to hear from you!
Who are Breast Cancer Now?
Breast Cancer Now is the UK’s largest comprehensive breast cancer charity. Steered by world-class research and powered by life-changing care, Breast Cancer Now are here for anyone affected by breast cancer, the whole way through, providing support for today and hope for the future.
In 2019 Breast Cancer Now and Breast Cancer Care merged to form our new comprehensive charity.
To find out more about the work of Breast Cancer Now, please visit our main website.
How can I get more information about the merger of Breast Cancer Care and Breast Cancer Now?
Breast Cancer Care and Breast Cancer Now merged in April 2019 to create the UK’s first comprehensive breast cancer charity, united around the aim that, by 2050, everyone who develops breast cancer will live and receive the support they need to live well now.
From research to care, our charity has people affected by breast cancer at its heart – providing support for today and hope for the future. United, we’ll have the ability to carry out even more world-class research, provide even more life-changing support and campaign even more effectively for better services and care.
To find out more, please go to the the Breast Cancer Now website.
How do I organise a wear it pink day?
Organising a wear it pink day is fun and easy to do. Just team up with colleagues, family or friends, wear something pink and make a donation to Breast Cancer Now. It’s an easy way to show your support for the thousands of people affected by breast cancer in the UK today.
The best place to start is by registering to take part. Drop us an email to tell us a little more about your plans, and we can help you with any questions or extra materials.
You can also have a look on our website at our downloadable resources. We’re always adding more ideas and materials, so do check back regularly.
And if you would like any further advice, we’re here to help – you can call 0333 20 70 300 or email email@example.com and Summer, Amy or Abi will be in contact.
Whatever you plan for your wear it pink day, as you follow government guidelines above all else, we are here to help.
I can't hold my own wear it pink day. Can I just make a donation?
How can I pay in the money I raised for wear it pink?
Thank you so much for fundraising for wear it pink, we really appreciate your support. Your fundraising will help to fund life-saving research and life-changing support. Creating a future where, by 2050, every woman who develops breast cancer lives – and receives the support they need to live well.
There are a number of ways that you can pay in your donation to us at Breast Cancer Now. Please choose one of the following:
Bank – If you registered and received a fundraising pack, just take the money to any high street bank with your paying in slip. If you don’t have a paying slip, just call our pink hotline and we’ll get one sent out to you – 0333 20 70 300.
Online – You can pay by credit or debit card quickly and securely online.
Phone – Just call your wear it pink team to pay by credit or debit card on 0333 20 70 300.
Cheque – You can write us a cheque made payable to Breast Cancer Now and send it to: ‘Freepost, wear it pink’ (no other address line needed). Please include your paying in slip or a note with your details and mention that you wore it pink!
However you choose to pay in your donation, don’t forget to post us your Gift Aid form to: ‘Freepost, wear it pink’ (no other address line needed).
I have lost my paying in slip can I get another one?
No problem - if you lose yours or need another simply call 0333 20 70 300 and we will send you a replacement.
You can also pay in your fundraising online.
Can I pay in my money at any bank?
Yes, all banks will accept the paying-in slip in your fundraising pack. Please only use this Breast Cancer Now paying-in slip NOT the bank’s own paying-in slip so that we can acknowledge safe receipt of your funds and send you a thank you certificate.
If you have lost your paying-in slip, please just call 0333 20 70 300 and we will be delighted to send everything you need to pay your money in.
You cannot pay in your money at the Post Office.
You can also pay in your fundraising online.
Thank you so much for fundraising for wear it pink, we really appreciate your support. Your fundraising will allow us to create a future where, by 2050, every woman who develops breast cancer lives – and lives well.
Can I pay in my money by post?
Yes, you can send us a cheque but please do not send us cash. Post your paying-in slip and a cheque made payable to ‘Breast Cancer Now’ in the freepost envelope provided in your fundraising pack.
If you don’t have the freepost envelope, you can send the cheque in any envelope, to: ‘Freepost, wear it pink'.
You can also pay in your fundraising online.
Thank you so much for fundraising for wear it pink, we really appreciate your support.
Will I get a certificate that I can put up at work, school or my club?
Everyone who pays in to wear it pink will receive a certificate automatically, to proudly display. These are usually sent 2-3 weeks after we receive your amazing fundraising.
If you’d like anything specific on your certificate, or more copies please do let us know by emailing firstname.lastname@example.org.
What is Gift Aid?
Gift Aid is a brilliant way of increasing the value of your donation at no cost to yourself.
Anyone who is a UK income tax payer can reclaim the basic rate of tax on their donation, which means that for every £1 donated, Breast Cancer Now will reclaim 25p of tax on every £1 that you have given.
It doesn’t cost you a penny more and the additional support will help to fund Breast Cancer Now’s vital work; making a difference to the lives of even more people affected by breast cancer.
So please pop your Gift Aid form with your collection box and remember to encourage everyone who donates to your wear it pink day to tick the Gift Aid column on your Gift Aid form and provide their full name, house number and postcode (home address only please).
To qualify for Gift Aid you must be a UK tax payer and pay an amount of Income Tax or Capital Gains Tax each tax year (6 April – 5 April) at least equal to the amount of tax that all the charities you donate to will reclaim on your gifts for that tax year. Other taxes such as VAT and Council Tax do not qualify.
If you are the wear it pinkday organiser, please note that HMRC do not allow Gift Aid claims of one total amount that you have collected in and added to the form. Please encourage anyone who has donated to your collection to add their details to the Gift Aid form for the individual amount they donated.
You can let us know at any time whether you are eligible for Gift Aid or not by getting in touch with our Supporter Care Team:
email at email@example.com or by phoning 0333 20 70 300.
What is matched funding?
Many companies will support their employees’ charity of choice by offering to match the funds raised. Please ask your employer as it’s a fantastic way to boost your fundraising efforts and helps Breast Cancer Now fund even more research and care!
Where do wear it pink donations go?
In April 2019, Breast Cancer Now merged with Breast Cancer Care to create one charity for everyone affected by breast cancer.
From research to care, our new charity has people affected by breast cancer at its heart – providing support for today and hope for the future. The money you raise by taking part in wear it pink will help us to carry out even more life-saving research, provide even more life-changing support and campaign even more effectively for better services and care.
United, our aim is that, by 2050, everyone who develops breast cancer will live and receive the support they need to live well.
If you would like to find out more about our research, please visit our main website.
Can I buy wear it pink merchandise?
We don’t have a shop this year, so unfortunately you can’t purchase any official wear it pink merchandise.
If you need any extra materials for your wear it pink day just send us an email at firstname.lastname@example.org and we’ll be able to help you.
Will the Covid-19 outbreak mean changes to wear it pink?
The coronavirus pandemic has had a huge impact on our ability to deliver the progress and support that so many people affected by breast cancer rely on us for.
But breast cancer hasn’t stopped for this pandemic. Over the past year, people have been diagnosed with the disease at a time when everything from treatment to screenings have been disrupted.
This has only made us more determined to make sure we’re there to provide support for now and hope for the future. Breast Cancer Now’s wear it pink will be back to add to the £36 million we’ve raised so far, as we follow government guidelines above all else.
It’s never been more important to wear it pink.