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wear it pink
wear it pink

Supporter Stories

Dean's story

I work as a British Firefighter for Northamptonshire Fire & Rescue Service 


I'm a husband and father and would describe myself as competitive, strong willed and a family man - what you see is what you get. I have 'Family always first' tattooed in Latin on my chest.

My passion is my sport and I've completed in the Firefighter Challenge representing Great Britain with gold medal success at European competitions in France, Germany and Austria.

My father was diagnosed with stage two breast cancer, at the age of 60

My connection to breast cancer initially comes from my Grandma Edith who sadly passed away aged just 42, in 1959. My father was only 15 years old and sadly I never got to meet her. In 2004, my father was diagnosed with stage two breast cancer, and thankfully after swift treatment he’s now fully recovered. My wife’s Grandma, my mum’s sister and most recently the wife of one of my oldest friends have all passed away from breast cancer. 

I decided to run the London Marathon for Breast Cancer Now

Running the London Marathon in 2010 has led to many other exciting opportunities to help raise awareness, particularly for male breast cancer. Recently I was invited to be a part of the Pink Firefighters who help raise money and awareness for various breast cancer charities throughout Europe. Being part of this gave me the nudge I needed to help raise awareness for Breast Cancer Now again. The Pink Firefighters, including myself, decided to carry out a physical challenge in Manchester where we carried a weight of 76kg for a distance of 11500m (11.5km). The figure we came up with represents the 11500 UK deaths per year directly from Breast Cancer and the 76kg represents the 76% of people surviving breast cancer for 10+ years. I was honoured to be invited to be a part of the photo shoot for Wear it Pink 2022!

I watched my Dad go through a breast cancer diagnosis

“Going in one more round when you don’t think you can, that’s what makes all the difference in your life”. Rocky Balboa has always inspired me – the films teach us that no matter how much the odds are stacked against us, with passion, belief, determination, hard work and bravery you can be the one left standing at the end! I’ve used this throughout my life and it’s a great quote to help others going through tough times.

Raising awareness and catching any cancer early is vital and many people are still unaware that breast cancer also affects men. The wear it pink day is a fantastic opportunity to raise awareness and hopefully raise some much needed funds at the same time!

Catch people’s attention and get those conversations going. Get out there and make sure everyone knows why you’re doing it! 

Will you stand with Dean and help make life-changing breast cancer research and care happen on Friday 21 October?