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wear it pink
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Supporter Stories

Zoe's story

Zoe is a postdoctoral researcher at King’s College London, where she works on a Breast Cancer Now funded project. She shares with us her incredible work, and why she is wearing it pink.

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Researcher Zoe Moon
My mother passed away from breast cancer

I have a personal motivation for wanting to work in breast cancer research, as my mother had breast cancer and sadly passed away when I was 16. Since being involved in this research, I have spoken to many other inspiring women whose bravery and generosity continue to motivate me.

I work in breast cancer research

My work focuses on supporting breast cancer survivors with the psychological impact of treatment. We are currently conducting a trial of an app to support breast cancer survivors who have been prescribed hormone therapy.

Why I wear it pink

I’m very happy to be involved in the wear it pink campaign; to give something back, and help with such an amazing cause. The research that Breast Cancer Now funds is world-class. It will help support women diagnosed with breast cancer, by improving their quality of life and their prognosis.

wear it pink highlights the great work this charity is doing, by bringing people together for this worthwhile cause. I wear it pink to help Breast Cancer Now meet their goal of a future where no one dies from breast cancer.