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wear it pink
wear it pink

Why it’s never been more important to wear it pink

Posted on June 23, 2021

The coronavirus outbreak has had a devastating impact on our ability to deliver the services and progress that so many people rely on us for. Our research has been disrupted, our community support events have had their doors closed, and we estimate that thousands of people are living with undiagnosed breast cancer in the UK because of the pandemic.

We need your help urgently, which is why we’re so thankful that you’ll be wearing it pink with us.

We plan on raising more than ever, so we can continue to be there for all those affected by breast cancer.

Wherever and however you choose to take part, we are here to support you. So, let’s wear it pink, have fun together, and raise some life-saving cash.

Are you back in the office, at school or able to meet up with friends?

If you and your colleagues, friends or students plan to be back in the workplace or in your community for wear it pink this year, we have lots of handy tips and fun resources to help you raise the most you can. You can start planning your wear it pink event now, we promise it’s not too early to get those pink outfits prepped! And we have some great tips to get you started.

Our website has more fabulous downloadable resources, such as games, sweepstakes and posters you can print out and decorate the office with. Be sure to check these out!

Still working from home or isolating? We’ve got you covered

Last year, many wonderful people across the country took part in wear it pink from home and, to adjust with this different way of fundraising, we created lots of new resources to support people with their contactless events.

This year, you might still be working from home or you may not feel ready to host an in-person event. And that’s no problem at all! You can still wear it pink, have a wonderful time, and raise money to help support life-changing breast cancer research and care. We have lots of tips on how to have a virtual wear it pink event, as well as some ideas for virtual games, and how to have a seamless wear it pink video call event.

And why not try out Big Pink Quiz 2021? After all, I think you’re probably a dab hand at an online quiz by now! And if you want to add a bit of extra spice to your virtual quiz, we have four fab tips.

However you wear it pink, be sure to set up a JustGiving page

Whether you’re holding a wear it pink event in the office, or from the comfort of your own home – you’ll probably want to make your event as cashless as possible this year. The easiest way to do this is to set up your very own JustGiving page.

JustGiving is an online giving platform that allows you to create your own fundraising page, where your guests can donate by credit or debit card online. Here’s a step-by-step guide on how you can set up your very own wear it pink JustGiving page.

Get in touch any time

If you have any concerns or questions, don’t hesitate to reach out. Get in touch at or on 0333 20 70 300, we always love hearing from you.

However you take part this year, we are so excited to have you join us. Together, for everyone affected by breast cancer, let’s wear it pink.

Your wear it pink team