Three people, all wearing pink and hats, stand together against a grey background with yellow star and heart drawings. The person in the center wears a pink boa.
WEAR IT PINK
24 October 2025

Wear pink. Raise money.

Help make life-changing breast cancer research and support happen.

Sign up today

How it works

At work. At school. At home. Wherever you do it, wear pink and raise money to help fund life-changing breast cancer research and support. 

Step 1

Sign up

Get your free fundraising pack

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Step 2

Set up your JustGiving page

Make donations easy by setting up an online fundraising page.

Create your page
Step 3

Start planning

Order extra materials to raise more money for Breast Cancer Now.

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About wear it pink

You've brought shades of pink to dress-up days, bake sales, tennis tournaments, wild swims, knitting sessions and even bra displays! Find out why thousands of people join wear it pink each year. 

About wear it pink

All you need for your wear it pink event

Your wear it pink: #WearItPink

  • A diverse group of smiling people, all wearing pink clothing, pose together indoors. A large pink balloon in the shape of a ribbon is visible in the background, and a table with pink decorations is on the right.
  • A group of people, primarily adults, are seated on wooden steps and chairs, all wearing shades of pink attire. They are smiling and looking towards the camera. A pink elephant statue is in the foreground.
  • wo smiling women are posing for a close-up photo outdoors. One wears a pink knit hat with a pink ribbon attached, and the other wears a large, elaborate floral headpiece with various pink flowers. They are standing near a body of water with boats in the background.
  • Seven smiling women, all dressed in pink clothing and some wearing pink feather boas, pose together in front of a shimmery pink background.
  • Two smiling women stand next to a bright pink racing car. One woman is leaning on the car, and the other stands beside it. A "Donington Park" sign is visible in the background.
  • A diverse group of smiling people, all wearing pink clothing, pose together indoors. A large pink balloon in the shape of a ribbon is visible in the background, and a table with pink decorations is on the right.
  • A group of people, primarily adults, are seated on wooden steps and chairs, all wearing shades of pink attire. They are smiling and looking towards the camera. A pink elephant statue is in the foreground.
  • wo smiling women are posing for a close-up photo outdoors. One wears a pink knit hat with a pink ribbon attached, and the other wears a large, elaborate floral headpiece with various pink flowers. They are standing near a body of water with boats in the background.
  • Seven smiling women, all dressed in pink clothing and some wearing pink feather boas, pose together in front of a shimmery pink background.
  • Two smiling women stand next to a bright pink racing car. One woman is leaning on the car, and the other stands beside it. A "Donington Park" sign is visible in the background.
  • A group of smiling women, dressed in various vibrant pink and patterned outfits, many with elaborate skirts and sashes, pose with their arms raised in what appears to be a dance studio.
  • A man in a bright pink hard hat and high-visibility vest stands smiling at a construction site, with scaffolding and brick buildings in the background. A woman in similar attire stands to his left, and another man in similar attire stands to his right.
  • A group of nurses in pink scrubs pose together in a hospital setting. Most are smiling and looking at the camera. Some are holding up a pink t-shirt that says "BREAST CANCER NOW."
  • ive people, three women and two men, are dressed in pink costumes and accessories, including hats and boas, posing in front of a shiny pink background with a large "WEAR IT PINK" banner. A large inflatable pink heart is in the foreground.
  • Two men are dressed in pink, one in a gray suit with a pink bow tie and the other in a pink shirt. They are holding pink fluffy props that resemble breasts and a pink mustache on a stick, in a room decorated with pink banners and paper fans.
  • A group of women, mostly dressed in pink attire, are seated around tables in a room with wooden paneling and awards on the wall. They are smiling and appear to be enjoying a gathering.
  • A large group of diverse people, predominantly women, dressed in pink and patterned activewear, pose on the floor and standing in a studio with balloons in the background. Many are smiling and some are striking playful poses.
  • A group of smiling older women, dressed in various shades of pink and some wearing pink wigs, pose together indoors for a selfie. Pink balloons and decorations are visible in the background.

Why wear it pink

  •  

  • Over 55,000

    People are diagnosed with breast cancer every year in the UK.

  • Over 61,000

    People are living with secondary breast cancer in the UK.

  • By 2050

    We're on a mission that everyone diagnosed with breast cancer lives, and is supported to live well by 2050.

  •  

Meet our supporters

Meet our supporters

Find out more

  • Three women from the wear it pink team wearing fun accessories

    Contact us

    We’re your wear it pink team and we’re here to help. Simply fill in this form and we’ll get back to you as soon as we can. If you’d rather...

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  • Woman in a frame for wear it pink

    Frequently asked questions

    From signing up to how to pay in your fantastic fundraising, we cover it all in answers to our frequently asked questions.

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Share how you are wearing it pink and inspire others to change lives. 

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