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Emily shares her wear it pink story

Posted on August 29, 2017

Emily is the daughter of one of our faces of wear it pink 2017, Karen. She holds an annual event for her mum, and tells us why it’s so important to take part in the name of breast cancer research.

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Why I wear it pink

I have always supported wear it pink on behalf of my mum! She is pretty, precious and passionate and she truly inspires me. Wearing pink shows my love and support to this amazing lady as she battles along her cancer journey. She was initially diagnosed with breast cancer in 1999 and underwent treatment that thankfully resulted in her entering remission. In September 2016 we were hit with a huge bombshell. Her cancer had returned, in her spine this time.

I’ve chosen to keep wearing it pink as it is such a positive way to support my mum. Wearing pink always makes me smile and lifts my spirits. I have been organising wear it pink days at work for a number of years, but 2016 was a little different as I started a new job at Hitachi Capital in Newbury.

Pink cakes, canapés and co-workers

I was delighted to learn that Hitachi are very pro-active in fundraising; donating to a different charity each month. This was a perfect opportunity for me to request a wear it pink day in October for Breast Cancer Now. I jumped at the opportunity to spread pink joy throughout the office and I was even more excited when Hitachi offered to match the donation total!

Breast Cancer Now sent me their wear it pink fundraising packs, which were full of fantastic decorations. I needed to order a few more for the whole office… All right, I admit, a lot more! I also sent emails and put up flyers encouraging my colleagues to take part. I was so pleased to have such a great response. Pink cakes and macaroons were baked, we had a raffle full of donated tombola prizes, and an abundance of pink was worn by staff.

It was so heartwarming and overwhelming to see so many of my co-workers join in the pink fun and have fun while doing it! The icing on the (pink) cake was that the event raised £600, which was then doubled by Hitachi making a grand total of £1,200!

Advice from a veteran pinker

I’ve learnt over the years that anyone and everyone can get involved and hold a wear it pink day, although I’d recommend starting small and letting it grow each year. All you need to do is order your fundraising pack to get the ball rolling. The team have been so supportive through the years and they’re always there to help prepare for your event.

Most importantly – have fun with it!

See you in October!

It is such a pleasure to be a part of Breast Cancer Now and to be so inspired. It fills my heart with lots of pink love and it’s so rewarding knowing that every donation (however big of small) is helping to raise money for life-saving breast cancer research.

I will always take part in this wonderful annual event as an organiser and supporter of the cause. I cannot speak more highly of this amazing charity.

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