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Introducing: text to donate

Posted on September 08, 2020

Find out how to get set up with your own unique text to donate code.

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This year, we’re making it even easier to raise vital funds to help people affected by breast cancer. As an alternative to handling cash at your wear it pink event, we’re creating unique text to donate codes for people who are taking part.

So what is a unique text to donate code?

This is a text code that’s just for you. It’s unique, so you can use it at your event and every time a guest donates by texting your code to 70660, the donation will be added to your wear it pink fundraising total.

You can write it on your posters and fundraising materials to encourage your guests to use it and donate.

It will look something like this: PINK 1G6Y

The details

The amount that people can donate using your code is set at £3. If any of your guests wish to make a larger donation, they’re welcome to pay in on our website or over the phone on 0333 20 70 300.

It’s important that your guests know how to use your code. When sharing your code with your guests, make sure to clearly display the following wording:

Text [fill in your unique text code] to 70660 to donate £3*

*Texts cost £3 plus your network charge. Breast Cancer Now will receive 100% of your donation. Please obtain the bill payer’s permission before texting. Any questions, call: 0333 20 70 300.

Sounding good? Here’s how you can get hold of your text to donate code

  1. First, sign up for wear it pink! Sign up to join in and get hold of your free fundraising pack.
  2. Email us at and ask for your unique text code to be set up. Make sure to include your registration number.
  3. We’ll email you back within a week with your unique text to donate code, and instructions for how to use it.
  4. Display your text to donate code and the number to text clearly at your event.
  5. Encourage your guests to donate and raise vital funds to help make life-saving research and life-changing support happen.

What happens if someone texts the wrong code by mistake?

It’s important to make sure your guests are using the correct code. Texting the wrong code could mean that your kind donations won’t be matched up to your wear it pink fundraising, and we won’t be able to thank you for the total amount you raised at your event.

However, whenever you text the word PINK to 70660, your donations will still reach us at Breast Cancer Now.

Want to find out how much you’ve raised using your text to donate code?

As text donations come through mobile phone providers, this can mean that your gift could take a few months to reach us. Because of this, please be aware that your text to donate gifts may not be part of your fundraising total on your fundraising certificate. If you would like to wait for the donations to all come in before receiving your certificate, just let us know at

That’s it! If you have any questions at any point, please feel free to get in touch by either emailing us at or calling us on 0333 20 70 300.

Thank you so much for wearing it pink! We’re looking forward to hearing how everyone’s event goes.


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